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25/4/385    most recent
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This version was published on December 1, 2007
Journal of Psychoeducational Assessment, Vol. 25, No. 4, 385-401 (2007)
DOI: 10.1177/0734282906298992

Development of a New Measurement Tool for Individualism and Collectivism

Boaz Shulruf

University of Auckland, New Zealand

John Hattie

University of Auckland, New Zealand

Robyn Dixon

University of Auckland, New Zealand

A new measurement tool for individualism and collectivism has been developed to address critical methodological issues in this field of social psychology. This new measure, the Auckland Individualism and Collectivism Scale (AICS), defines three dimensions of individualism: (a) responsibility (acknowledging one's responsibility for one's actions), (b) uniqueness (distinction of the self from the other), and (c) competitiveness (striving for personal goals is one's prime interest). The scale also defines two dimensions of collectivism: (a) advice (seeking advice from people close to one, before taking decisions) and (b) harmony (seeking to avoid conflict). The AICS avoids the need for measuring horizontal and vertical dimensions of collectivism and individualism and the confounding effect of familialism on the collectivism—individualism constructs.

Key Words: collectivism • individualism • cross-cultural • measurement • test construction


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